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    All About Us

    Applied Measurements have been supplying top-quality strain gauge sensors and transducers to every corner of industry from aerospace, geotechnical, and subsea to R&D for over 30 years. Our team boasts more than 100 years of transducer experience and application knowledge so we can supply you with your ideal sensor or system.

    Plus, since February 2018 Applied Measurements are now ISO 9001:2015 Quality Management Certified by BSI under certificate number FS 677584 for the design, manufacture and distribution of transducers and measuring systems. Read more about our ISO 9001 certification.

    Applied Measurements are proud to announce that since February 2023 we are Cyber Essentials Certified. Cyber Essentials is a government-backed scheme that helps to protect an organisation against a wide range of the most common cyber attacks. Read more about our Cyber Essentials Certification.

    Combining that with our expert advice and after-sales service means we do all the hard work to make sure that you get the very best out of your sensor or system, so you don't have to.

    We are based in Berkshire, Southern England and supply not only to the UK but worldwide as well. Can we help you too?

    Meet the team who make it happen...


    Ollie Morcom

    Ollie Morcom

    Sales Director
    Ollie has more than 18 years of experience in the sensing industry and manages the Sales and Marketing Team, dealing with technical queries, as well the design and engineering of our products.
    Darren Skipp

    Darren Skipp

    Commercial Director
    Darren oversees the daily running of the business from key account management, finance, HR, facilities and quality management.


    Lego Car

    Lee Holloway

    Production Planner
    Lee's extensive senior production management skills guarantees the smooth operation, top quality and timely delivery of all our sensors and systems.
    Chris Rebbeck

    Chris Rebbeck

    Gauging Supervisor
    Chris' extensive senior strain gauge management skills, together with his qualification from the British Society for Strain Measurement and his NVQ in Continual Improvement in Business, guarantees the smooth operation, efficient work flow and expert quality from the Strain Gauge Department.
    Paul Jones

    Paul Jones

    Production Manager of the Pressure Department
    Paul brings a substantial 11 years plus experience in the pressure industry, along with 10 more years working in aerospace on the Euro fighter & Rapier anti-aircraft launcher.  His methodical and approachable manner is key to him managing our busy and ever-growing pressure department.

    SALES, Administration & Marketing

    Sam Technical Sales Engineer

    Sam Hayler

    Technical Sales Engineer
    Being a Technical Sales Engineer with a strong background in force and materials testing, allows me to understand each customer's unique requirements and translate them into effective solutions for potential and long-term clients. I am also a believer in providing the best customer service experience possible.
    Caroline Clark

    Caroline Clark

    Caroline has over 15 years of Applied Measurements' operational experience; handling order shipping, processing and invoicing, all whilst maintaining excellent customer service gained from her vast expertise in the hospitality and catering industry.
    Liz Turton

    Liz Turton

    Liz oversees the operation of our company website and assists with order processing, invoicing and shipping.

    Molly Ginns

    Sales & Service Administrator
    Molly held the position of Genius Admin at Apple in Basingstoke for a period of 5 years. During which, she ran and managed the repairs department and the renowned Genius Bar. Furthermore, her expertise extends to the esteemed radiation sector, specialising in the production and application of dosimeters. Presently, at Applied, she oversees our repair department and plays a vital role in quotation generation and sales order processing.
    Ian Wooldridge

    Ian Wooldridge

    Ian brings his 23 years of stock management and finance experience to oversee the smooth running of our purchase order processing and supplier payment control. He is also a key member of our CAD drawing team.
    Karen Jones

    Karen Jones

    Our chartered accountant Karen brings with her a wealth of experience to manage our accounts function.


    Our team of technicians are dedicated and expertly trained in the manufacture and calibration of all our sensors and instrumentation.



    Systems Engineer
    James brings with him over 16 years of electronics experience to deliver expert test system development and outstanding production support.
    Dan Davies Production Assistant

    Dan Davies

    Production Assistant
    Dan guarantees top quality control using his 25+ years of warehouse experience, with 8 years operating in the highly specialised telecommunications industry.  Dan ensures technical expertise and regulation when kitting jobs and dealing with goods in and out of our production department.

    Sam Pike

    Sam draws on his mechanical assembly skills obtained in the aerospace industry to construct top quality load platforms to high specifications.
    Judit Production Engineer

    Judit Straub

    Production Engineer
    Judit is a highly qualified product specialist with eight years of experience in the seismometer industry and an additional eight years of pressure transducer assembly knowledge. She provides leading strain gauge production, testing, and an ongoing improvement programme.
    Dave Production Engineer

    Dave Hudson

    Production Engineer
    Dave has been operating in the electronics field for over three decades and has an additional seven years of experience in the sensor industry, meeting both ATEX and MOD standards. Furthermore, Dave is a certified supervisor for radiation protection and prides himself on delivering high-grade results.
    Ian Barlow

    Ian Barlow

    Ian's comprehensive expertise gained in both the aerospace and MOD industry means he delivers proficient transducer calibrations and prototype analysis.

    Our team of strain gauge technicians perform the precise, high-quality strain gauge bonding that is core to all of our products.

    Helen Stevens

    Helen Stevens

    Strain Gauge Technician
    Helen brings more than 35 years of precision wiring skills, together with her internationally recognised IPC 610 certification and degree in social sciences to demonstrate confidence and proficiency in all aspects of wiring and gauging. Her previous experience includes harnesses for the prestigious Airbus, surface mounts, through holes and multiple bridges.
    Honey Nethercliffe

    Honey Nethercliffe

    Strain Gauge Technician
    Honey brings 11 years of strain gauge wiring and soldering experience, plus qualifications in Lean continuous improvement in business, to deliver precise strain gauge bonding, wiring and temperature compensation.
    Lyn Strain Gauge Technician


    Strain Gauge Technician
    Throughout her career, Lyn has accumulated a wealth of expertise working in the electronics industry. She is an authority on hand soldering, SMT, and through holes.  She is also IPC610 certified, guaranteeing the greatest calibre of work.
    Dave Strain Gauging


    Production Engineer
    Dave has 20+ years of expertise in the pressure transducer and flow industry, which he uses to support the manufacture and testing of strain gauge-based transducers. His substantial experience has been gained in MOD sector and Rolls Royce. He is certified to IPC J standard, covering soldering materials, processes, and manufacturing of electronic assemblies. Outside of work, Dave enjoys brewing his own beer.

    Our team of pressure technicians produce precise, top-quality pressure sensors from one-off to high volume.

    Romeo Pressure Technician

    Romeo Raffai

    Pressure Technician
    Romeo is a highly skilled technician bringing with him 7+ years’ experience working in the automotive industry for BMW, plus bringing 3 years of experience in the pressure industry.  Drawing upon his Diploma in Soldering and ESD Product Handling Awareness, he guarantees reliability and accuracy.

    Sarah Quelch

    Pressure Technician
    Sarah brings with her an extensive 30+ years of experience in electronic manufacturing, plus 6 years in the prestigious pressure industry.  Thanks to her vast expertise, she can perform precise pressure sensor testing in both small and high-volume capacities.

    Paul Sydenham

    Pressure Technician
    Paul’s 20 years of experience in the electronics industry, including working to military standards, ensures excellent pressure sensor build quality. His high standards are further guaranteed by his IPC certification.

    High Quality

    Strain Gauge Load Cell

    All of our load cells, force sensors and torque transducers are either manufactured from specially selected high grade stainless steel, heat treated for maximum stability, high strength aircraft grade aluminium alloy or alloy steel with nickel-plating for maximum environmental protection.

    Construction utilises premium quality, transducer class strain gauges, which are bonded by hand to the specially prepared surfaces of the load cell element. Strain gauge bonding is carried out in strictly controlled clean room conditions to ensure a first class product.


    Our faith in the high quality and reliability of our products is supported by the standard 3-YEAR WARRANTY provided with every product in our range.


    Our knowledgeable team of engineers with their wealth of experience within the transducer industry will be pleased to assist with the definition of your application requirements and the meeting of these needs. Our policy is to supply standard products from stock where possible, or on a scheduled basis if that is what you need, with custom designed units being supplied in a timely manner.

    Don't take our word for it, read what our existing customers say about us:

    We have been working with Applied for more than 20 years and our customers have been enjoying the three Qs, i.e. Quality in equipment, Quality in Support and Quality in Services! Applied have managed to make themselves better and better over time!

    Paris Xystris, NEOTEK OE P. XYSTRIS & Co, Athens - Greece.

    Applied Measurements’ delivery times for both standard and custom-built products are excellent. As is their prompt customer service and technical support.

    Davide Pignoli - LEANE International S.r.l. - Italy.

    We have worked with Applied Measurements for probably the full 23 years! We have always found Peter, Darren, Ollie, and everyone else at Applied Measurements to be extremely friendly, reactive, and professional in their approach. The quality of the instruments and the service is always very good.

    Karl Snelling at GDS Instruments, UK.

    My confidence in their ability to provide a solution for my custom force measuring requirements has resulted in Applied Measurements being my preferred supplier. I would recommend them to anyone looking for not only force measurements but any standard or bespoke measuring devices that they supply.

    Gary Sharpe, Safran Electrical & Power UK Ltd

    We have used and supplied thousands of Applied Measurement load cells over the last 18 years and the flawless product performance is matched by excellent technical and commercial support, think force accuracy, think AML

    A prominent force measurement company.

    Customers and Case Studies

    Applied Measurements' customer base is as varied as the range of products that are available and include some very prestigious companies: Airbus UK, British Aerospace, British Gas, Burmah Castrol, Dairy Crest, ESR Technology, Ford Motor Company, GEC, GKN, ICI, Jordan Cereals, Kellogg Company, Lucas Aerospace, McLaren Automotive, NASA Jet Propulsion, Nuclear Electric, Pirelli Cables, Red Bull Technology, Rolls Royce, Safran Electrical & Power UK Ltd and most of the major UK water authorities.


    Precise Thrust & Torque Results in Tidal Turbine Testing

    Applied Measurements was approached by The Tidal and Wind Energy Research Group at the University of Oxford which wanted to measure the constructive interference effects on tidal turbines. For this tidal application, we designed a dual-axis force and torque sensor with bespoke dimensions to fit the customer’s own housing and own connector. Plus, we customised the sensor to IP68 fully submersible rating, once installed, to guarantee its performance underwater. 

    Gemini Telescope

    High Accuracy Load Cells for the Gemini Telescopes

    Applied Measurements were proud to be selected by the Royal Greenwich Observatory as the load cell supplier for the two Gemini Telescopes. This project involved the development of special very high accuracy load cells, which pushed the boundaries of load cell technology to their limits and involved the manufacture of some 750 sensors as part of a £500,000 contract. This was delivered precisely on time and met one hundred per cent the customer's specified requirements.

    Antarctic Deep Ice Core Drilling Application

    Sub-Zero Temperature Ice Core Drilling in the Antarctic

    We provided the RICE (Roosevelt Island Climate Evolution) Team with modified shear load pin cells which could operate reliably and accurately in the sub-zero temperatures of the Antarctic. The successful drilling of the 763m deep ice core from Antarctica demonstrates beyond doubt the reliability of our products in extreme sub-zero temperatures.

    Minesto Deep Green Submersible Load Pin Application

    Creating 1000 Times More Power With Permanently Submersible Load Pins and Pancake Load Cell

    Our expert team of engineers designed and manufactured a fully customised DBEP load pin and DSCC pancake load cell for Minesto's tidal energy application. The sensors had to be fully submersible, lightweight and small enough to fit into their existing underwater kite assembly and control units.

    Plaxton Bus Wireless Lift Link Application

    Automotive Industry Multi-Channel Weighing System

    We designed a multi-channel weighing system to measure the centre of mass of a bus, which is a critical part in vehicle design and engineering for Plaxton (a coach and bus manufacturer). This system was custom designed by our engineers for Plaxton's specific application requirements.

    Useful Information

    Terms and Conditions

    RoHS, REACH and WEEE Statement

    Directions to Applied Measurements

    BSI Assurance Mark ISO 9001:2015 FS677584
    We Are a Living Wage Employer
    Cyber Essentials Certified