About Us

Applied Measurements has just celebrated 25 years of supplying top quality strain gauge sensors and transducers to every corner of industry from aerospace, geotechnical, subsea to R&D. Our team boasts more than 100 years of transducer experience and application knowledge so we can supply you with your ideal sensor or system. Plus, since February 2018 Applied Measurements are now ISO 9001:2015 Quality Management certified by BSI under certificate number FS 677584 for the design, manufacture and distribution of transducers and measuring systems. Read more about our ISO 9001 certification. Combine that with our expert advice and after-sales service means we do all the hard work to make sure that you get the very best out of your sensor or system, so you don't have to. We are based in Berkshire, Southern England and supply not only the UK but worldwide as well. Can we help you too?

Meet the team who make it happen...

Directors

Ollie Morcom

Sales Director

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Ollie has more than 18 years of experience in the sensing industry and manages the Sales and Marketing Team, dealing with technical queries, as well the design and engineering of our products.

Darren Skipp

Commercial Director

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Darren oversees the daily running of the business from key account management, finance, HR, facilities and quality management.

Bob Davies

Production Director

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Bob brings more than 40 years of engineering expertise to the team and oversees the all aspects of our manufacturing operations.

Sales

John McKeone

Sales Engineer

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John’s 10 years of Applied Measurements’ specific sensor and instrumentation knowledge, plus his previous engineering sales background, along with his degree from Coventry University's Engineering School, guarantees he delivers expert technical engineering knowledge and fantastic customer support.

Simon Street

Sales Engineer

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Simon draws on his vast aircraft avionics industry knowledge, electronic warfare, radio communications and antenna design, coupled with his honours degree in electronics, to assist with a multitude of technical sales queries and customer support.

Marketing & Administration

Ian Wooldridge

Administration

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Ian brings his 23 years of stock management and finance experience to oversee the smooth running of our purchase order processing and supplier payment control. He is also a key member of our CAD drawing team.

Caroline Clark

Administration

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Caroline has over 10 years of Applied Measurements’ operational experience; handling order shipping, processing and invoicing, all whilst maintaining excellent customer service gained from her vast expertise in the hospitality and catering industry.

Liz Turton

Administration

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Liz oversees the operation of our company website and assists with order processing, invoicing and shipping.

Wendy Jeffery

Sales and Marketing Assistant

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Wendy draws on her extensive Adobe skills and her BA (Hons) Film Studies degree to help maintain our company website, create our product videos, technical case studies, blog articles, marketing literature and social media pages.

Karen Jones

Accountant

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Our chartered accountant Karen brings with her a wealth of experience to manage our accounts function.

Production

Our team of technicians are dedicated and expertly trained in the manufacture and calibration of all our sensors and instrumentation.

Ian Barlow

Technician

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Ian’s comprehensive expertise gained in both the aerospace and MOD industry means he delivers proficient transducer calibrations and prototype analysis.

Ben Dobson

Technician

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Ben produces reliable transducer calibrations from his extensive hands-on experience of sensors and associated instrumentation.

John Neal

Technician

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John’s HNC in Electronics and over 30 years of electronics repair, networking and computer facility operational experience, means he delivers expert final assembly and calibration of load cells and their instrumentation.

Andy Cleworth

Technician

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Andy uses his analytical and methodical approach from his extensive background in electronic repair, both UK and abroad, to deliver precise and accurate transducer calibrations.

Rob Over

Technician

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Rob draws on his expertise in repairing GPS and GPRS asset tracking hardware to ensure accurate, reliable and precise transducer assemblies and calibrations.

Tomasz Wolski

Technician

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Tomasz boasts over 13 years of expertise in the repair and assembly of electronics, promising top quality build, inspection, testing and calibration of various transducers and systems. His high standards are guaranteed by his IPC J-STD-001 certification for soldered electrical and electronic assemblies and IPC-A-610 certification for the acceptability of electronic assemblies.

Fran Brewster

Production Assistant

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Fran draws upon his vast customer service background to manage our goods in and out department; overseeing stock control and component selection, to ensure the high quality of jobs when shipping out.

Our team of strain gauge technicians perform the precise, high quality strain gauge bonding that is core to all of our products.

Chris Rebbeck

Gauging Supervisor

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Chris’ extensive senior strain gauge management skills, together with his qualification from the British Society for Strain Measurement and his NVQ in Continual Improvement in Business, guarantees the smooth operation, efficient work flow and expert quality from the Strain Gauge Department.

Mandy Still

Strain Gauge Technician

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Mandy uses her precise attention to detail and organisation skills acquired from her background in the challenging health care industry, to guarantee the highest quality soldering, bonding, coating and wiring of the strain gauges.

Hilley Cush

Strain Gauge Technician

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Hilley is a skilled IPC specialist trained in the prestigious aerospace and defence industry. Her J-Standard International IPC qualifications promise the delivery of high quality and precise strain gauge bonding.

Helen Stevens

Strain Gauge Technician

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Helen brings more than 35 years of precision wiring skills, together with her internationally recognised IPC 610 certification and degree in social sciences to demonstrate confidence and proficiency in all aspects of wiring and gauging.  Her previous experience includes harnesses for the prestigious Airbus, surface mounts, through holes and multiple bridges.

Honey Nethercliffe

Strain Gauge Technician

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Honey guarantees her 11 years of vast strain gauge wiring and soldering experience, together with her qualifications in Lean continuous improvement in business, deliver precise strain gauge bonding, wiring and temperature compensation.

High Quality

Warranty

Testimonials

We have been working with Applied for more than 20 years and our customers have been enjoying the three Qs, i.e. Quality in equipment, Quality in Support and Quality in Services! Applied have managed to make themselves better and better over time!

Applied Measurements’ delivery times for both standard and custom-built products are excellent. As is their prompt customer service and technical support.

We have worked with Applied Measurements for probably the full 23 years! We have always found Peter, Darren, Ollie, and everyone else at Applied Measurements to be extremely friendly, reactive, and professional in their approach. The quality of the instruments and the service is always very good.

My confidence in their ability to provide a solution for my custom force measuring requirements has resulted in Applied Measurements being my preferred supplier. I would recommend them to anyone looking for not only force measurements but any standard or bespoke measuring devices that they supply.

We have used and supplied thousands of Applied Measurement load cells over the last 18 years and the flawless product performance is matched by excellent technical and commercial support, think force accuracy, think AML

Customers and Case Studies

High Accuracy Load Cells for the Gemini Telescopes

Sub-Zero Temperature Ice Core Drilling in the Antarctic

Creating 1000 Times More Power With Permanently Submersible Load Pins and Pancake Load Cell

Automotive Industry Multi-Channel Weighing System

Useful Information