About Us

About Us Applied Measurements Company Photo Applied Measurements has just celebrated 25 years of supplying top quality strain gauge sensors and transducers to every corner of industry from aerospace, geotechnical, subsea to R&D. Our team boasts more than 100 years of transducer experience and application knowledge so we can supply you with your ideal sensor or system. Combine that with our expert advice and after-sales service means we do all the hard work to make sure that you get the very best out of your sensor or system, so you don't have to.We are based in Berkshire, Southern England and supply not only the UK but worldwide as well. Can we help you too?

Meet the team who make it happen...

Directors

Ollie Morcom Sales Director

Ollie Morcom

Sales Director
Darren Skipp Commercial Director

Darren Skipp

Commercial Director
Bob Davies Production Director

Bob Davies

Production Director
Bob brings more than 40 years of engineering expertise to the team and oversees the all aspects of our manufacturing operations.

Sales

John McKeone Technical Sales

John McKeone

Sales Engineer
Simon Street Technical Sales

Simon Street

Sales Engineer

Marketing & Administration

Ian Wooldridge Administration

Ian Wooldridge

Administration
Ian brings his 23 years of stock management and finance experience to oversee the smooth running of our purchase order processing and supplier payment control. He is also a key member of our CAD drawing team.
Caroline Clark Administration

Caroline Clark

Administration
Caroline has over 10 years of Applied Measurements’ operational experience; handling order shipping, processing and invoicing, all whilst maintaining excellent customer service gained from her vast expertise in the hospitality and catering industry.
Liz Turton Administration

Liz Turton

Administration
Wendy Jeffery Marketing

Wendy Jeffery

Sales and Marketing Assistant
Wendy draws on her extensive Adobe skills and her BA (Hons) Film Studies degree to help maintain our company website, create our product videos, technical case studies, blog articles, marketing literature and social media pages.
Karen Jones Accounting

Karen Jones

Accounting
Our highly qualified accountant Karen, brings with her a wealth of experience to manage our accounting services, company invoicing and essential financial operations.

Production

Mick D'Anna-Brown Production Manager

Mick D'Anna-Brown

Production Manager
Mick manages our Production Department and brings more than 30 years of operational management to the team. His project management experience and ISO 9001;2015 certifications guarantees expert quality assurance and timely product delivery.

Our team of technicians are dedicated and expertly trained in the manufacture and calibration of all our sensors and instrumentation.

Ian Technician

Ian Barlow

Technician
Ian’s comprehensive expertise gained in both the aerospace and MOD industry means he delivers proficient transducer calibrations and prototype analysis.
Ben Technician

Ben Dobson

Technician
Ben produces reliable transducer calibrations from his extensive hands-on experience of sensors and associated instrumentation.
John Technician

John Neal

Technician
John’s HNC in Electronics and over 30 years of electronics repair, networking and computer facility operational experience, means he delivers expert final assembly and calibration of load cells and their instrumentation.
Andy - Technician

Andy Cleworth

Technician
Andy uses his analytical and methodical approach from his extensive background in electronic repair, both UK and abroad, to deliver precise and accurate transducer calibrations.
Rob Technician

Rob Over

Technician
Rob draws on his expertise in repairing GPS and GPRS asset tracking hardware to ensure accurate, reliable and precise transducer assemblies and calibrations.
Fran Production Assistant

Fran Brewster

Production Assistant
Fran draws upon his vast customer service background to manage our goods in and out department; overseeing stock control and component selection, to ensure the high quality of jobs when shipping out.

Our team of strain gauge technicians perform the precise, high quality strain gauge bonding that is core to all of our products.

Chris Strain Gauge Technician

Chris Rebbeck

Gauging Supervisor
Chris’ extensive senior strain gauge management skills, together with his qualification from the British Society for Strain Measurement and his NVQ in Continual Improvement in Business, guarantees the smooth operation, efficient work flow and expert quality from the Strain Gauge Department.
Mandy Strain Gauge Technician

Mandy Still

Strain Gauge Technician
Mandy uses her precise attention to detail and organisation skills acquired from her background in the challenging health care industry, to guarantee the highest quality soldering, bonding, coating and wiring of the strain gauges.
Daniel Strain Gauge Technician

Daniel Kozlowski

Strain Gauge Technician
Daniel draws upon his 12 years of hands-on experience in the electronics industry to provide top quality strain gauging work.
Hilley Strain Gauge Technician

Hilley Cush

Strain Gauge Technician
Hilley is a skilled IPC specialist trained in the prestigious aerospace and defence industry. Her J-Standard International IPC qualifications promise the delivery of high quality and precise strain gauge bonding.
Helen Strain Gauge Technician

Helen Stevens

Strain Gauge Technician
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High Quality

Strain Gauge Load CellAll of our load cells, force sensors and torque transducers are either manufactured from specially selected high grade stainless steel, heat treated for maximum stability, high strength aircraft grade aluminium alloy or alloy steel with nickel-plating for maximum environmental protection.Construction utilises premium quality, transducer class strain gauges, which are bonded by hand to the specially prepared surfaces of the load cell element. Strain gauge bonding is carried out in strictly controlled clean room conditions to ensure a first class product.

Warranty

Our faith in the high quality and reliability of our products is supported by the standard 3-YEAR WARRANTY provided with every product in our range.

Customer Service

Our knowledgeable team of engineers with their wealth of experience within the transducer industry will be pleased to assist with the definition of your application requirements and the meeting of these needs. Our policy is to supply standard products from stock where possible, or on a scheduled basis if that is what you need, with custom designed units being supplied in a timely manner.Don't take our word for it, read what our existing customers say about us:
We have been working with Applied for more than 20 years and our customers have been enjoying the three Qs, i.e. Quality in equipment, Quality in Support and Quality in Services! Applied have managed to make themselves better and better over time!
Paris Xystris, NEOTEK OE P. XYSTRIS & Co, Athens - Greece.
Applied Measurements’ delivery times for both standard and custom-built products are excellent. As is their prompt customer service and technical support.
Davide Pignoli - LEANE International S.r.l. - Italy.
We have worked with Applied Measurements for probably the full 23 years! We have always found Peter, Darren, Ollie, and everyone else at Applied Measurements to be extremely friendly, reactive, and professional in their approach. The quality of the instruments and the service is always very good.
Karl Snelling at GDS Instruments, UK.
My confidence in their ability to provide a solution for my custom force measuring requirements has resulted in Applied Measurements being my preferred supplier. I would recommend them to anyone looking for not only force measurements but any standard or bespoke measuring devices that they supply.
Gary Sharpe, Safran Electrical & Power UK Ltd
We have used and supplied thousands of Applied Measurement load cells over the last 18 years and the flawless product performance is matched by excellent technical and commercial support, think force accuracy, think AML
A prominent force measurement company.

Customers

Applied Measurements' customer base is as varied as the range of products that are available and include some very prestigious companies: Airbus UK, British Aerospace, British Gas, Burmah Castrol, Dairy Crest, ESR Technology, Ford Motor Company, GEC, GKN, ICI, Jordan Cereals, Kellogg Company, Lucas Aerospace, McLaren Automotive, NASA Jet Propulsion, Nuclear Electric, Pirelli Cables, Red Bull Technology, Rolls Royce, Safran Electrical & Power UK Ltd and most of the major UK water authorities.

High Accuracy Load Cells for the Gemini Telescopes

The Gemini Observatory on Mauna KeaApplied Measurements were proud to be selected by the Royal Greenwich Observatory as the load cell supplier for the two Gemini Telescopes. This project involved the development of special very high accuracy load cells, which pushed the boundaries of load cell technology to their limits and involved the manufacture of some 750 sensors as part of a £500,000 contract. This was delivered precisely on time and met one hundred per cent the customer's specified requirements.

Sub-Zero Temperature Ice Core Drilling in the Antarctic

We provided the RICE (Roosevelt Island Climate Evolution) Team with modified shear load pin cells which could operate reliably and accurately in the sub-zero temperatures of the Antarctic. The successful drilling of the 763m deep ice core from Antarctica demonstrates beyond doubt the reliability of our products in extreme sub-zero temperatures.

Permanently Submersible Load Pins and Pancake Load Cell

Deep Green Submersible Load Pin Application Our expert team of engineers designed and manufactured a fully customised DBEP load pin and DSCC pancake load cell for Minesto's tidal energy application. The sensors had to be fully submersible, lightweight and small enough to fit into their existing underwater kite assembly and control units.

Automotive Industry Multi-Channel Weighing System

We designed a multi-channel weighing system to measure the centre of mass of a bus, which is a critical part in vehicle design and engineering for Plaxton (a coach and bus manufacturer). This system was custom designed by our engineers for Plaxton's specific application requirements.

Useful Information