About Us

About Us Applied Measurements Company Photo Applied Measurements has just celebrated 25 years of supplying top quality strain gauge sensors and transducers to every corner of industry from aerospace, geotechnical, subsea to R&D. Our team boasts more than 100 years of transducer experience and application knowledge so we can supply you with your ideal sensor or system. Plus, since February 2018 Applied Measurements are now ISO 9001:2015 Quality Management certified by BSI under certificate number FS 677584 for the design, manufacture and distribution of transducers and measuring systems. Read more about our ISO 9001 certification. Combine that with our expert advice and after-sales service means we do all the hard work to make sure that you get the very best out of your sensor or system, so you don't have to. We are based in Berkshire, Southern England and supply not only the UK but worldwide as well. Can we help you too?

Meet the team who make it happen...


Ollie Morcom Sales Director

Ollie Morcom

Sales Director
Darren Skipp Commercial Director

Darren Skipp

Commercial Director
Bob Davies Production Director

Bob Davies

Production Director
Bob brings more than 40 years of engineering expertise to the team and oversees the all aspects of our manufacturing operations.


John McKeone Technical Sales

John McKeone

Sales Engineer
Simon Street Technical Sales

Simon Street

Sales Engineer

Marketing & Administration

Ian Wooldridge Administration

Ian Wooldridge

Ian brings his 23 years of stock management and finance experience to oversee the smooth running of our purchase order processing and supplier payment control. He is also a key member of our CAD drawing team.
Caroline Clark Administration

Caroline Clark

Caroline has over 10 years of Applied Measurements’ operational experience; handling order shipping, processing and invoicing, all whilst maintaining excellent customer service gained from her vast expertise in the hospitality and catering industry.
Liz Turton Administration

Liz Turton

Wendy Jeffery Marketing

Wendy Jeffery

Sales and Marketing Assistant
Wendy draws on her extensive Adobe skills and her BA (Hons) Film Studies degree to help maintain our company website, create our product videos, technical case studies, blog articles, marketing literature and social media pages.
Karen Jones Accounting

Karen Jones

Our chartered accountant Karen brings with her a wealth of experience to manage our accounts function.


Our team of technicians are dedicated and expertly trained in the manufacture and calibration of all our sensors and instrumentation.

Lee - Production Planner

Lee Holloway

Production Planner
Lee's extensive senior production management skills guarantees the smooth operation, top quality and timely delivery of all our sensors and systems.
Ian Technician

Ian Barlow

Ian’s comprehensive expertise gained in both the aerospace and MOD industry means he delivers proficient transducer calibrations and prototype analysis.
Ben Technician

Ben Dobson

Ben produces reliable transducer calibrations from his extensive hands-on experience of sensors and associated instrumentation.
John Technician

John Neal

John’s HNC in Electronics and over 30 years of electronics repair, networking and computer facility operational experience, means he delivers expert final assembly and calibration of load cells and their instrumentation.
Andy - Technician

Andy Cleworth

Andy uses his analytical and methodical approach from his extensive background in electronic repair, both UK and abroad, to deliver precise and accurate transducer calibrations.
Robin - Technician

Robin Stacey

Robin continues his 15 years of electronics experience in repairs, R&D, prototype testing and fault finding to component level, to deliver top quality service, manufacturing and transducer calibrations.
Tomasz Walski Technician

Tomasz Wolski

Tomasz boasts over 13 years of expertise in the repair and assembly of electronics, promising top quality build, inspection, testing and calibration of various transducers and systems. His high standards are guaranteed by his IPC J-STD-001 certification for soldered electrical and electronic assemblies and IPC-A-610 certification for the acceptability of electronic assemblies.
Fran Production Assistant

Fran Brewster

Production Assistant
Fran draws upon his vast customer service background to manage our goods in and out department; overseeing stock control and component selection, to ensure the high quality of jobs when shipping out.

Our team of strain gauge technicians perform the precise, high quality strain gauge bonding that is core to all of our products.

Chris Strain Gauge Technician

Chris Rebbeck

Gauging Supervisor
Chris’ extensive senior strain gauge management skills, together with his qualification from the British Society for Strain Measurement and his NVQ in Continual Improvement in Business, guarantees the smooth operation, efficient work flow and expert quality from the Strain Gauge Department.
Mandy Strain Gauge Technician

Mandy Still

Strain Gauge Technician
Mandy uses her precise attention to detail and organisation skills acquired from her background in the challenging health care industry, to guarantee the highest quality soldering, bonding, coating and wiring of the strain gauges.
Hilley Strain Gauge Technician

Hilley Cush

Strain Gauge Technician
Hilley is a skilled IPC specialist trained in the prestigious aerospace and defence industry. Her J-Standard International IPC qualifications promise the delivery of high quality and precise strain gauge bonding.
Helen Strain Gauge Technician

Helen Stevens

Strain Gauge Technician
Helen brings more than 35 years of precision wiring skills, together with her internationally recognised IPC 610 certification and degree in social sciences to demonstrate confidence and proficiency in all aspects of wiring and gauging.  Her previous experience includes harnesses for the prestigious Airbus, surface mounts, through holes and multiple bridges.
Honey Nethercliffe Strain Gauge Technician

Honey Nethercliffe

Strain Gauge Technician
Honey guarantees her 11 years of vast strain gauge wiring and soldering experience, together with her qualifications in Lean continuous improvement in business, deliver precise strain gauge bonding, wiring and temperature compensation.

High Quality

Strain Gauge Load CellAll of our load cells, force sensors and torque transducers are either manufactured from specially selected high grade stainless steel, heat treated for maximum stability, high strength aircraft grade aluminium alloy or alloy steel with nickel-plating for maximum environmental protection. Construction utilises premium quality, transducer class strain gauges, which are bonded by hand to the specially prepared surfaces of the load cell element. Strain gauge bonding is carried out in strictly controlled clean room conditions to ensure a first class product.


Our faith in the high quality and reliability of our products is supported by the standard 3-YEAR WARRANTY provided with every product in our range.


Our knowledgeable team of engineers with their wealth of experience within the transducer industry will be pleased to assist with the definition of your application requirements and the meeting of these needs. Our policy is to supply standard products from stock where possible, or on a scheduled basis if that is what you need, with custom designed units being supplied in a timely manner. Don't take our word for it, read what our existing customers say about us:
We have been working with Applied for more than 20 years and our customers have been enjoying the three Qs, i.e. Quality in equipment, Quality in Support and Quality in Services! Applied have managed to make themselves better and better over time!
Paris Xystris, NEOTEK OE P. XYSTRIS & Co, Athens - Greece.
Applied Measurements’ delivery times for both standard and custom-built products are excellent. As is their prompt customer service and technical support.
Davide Pignoli - LEANE International S.r.l. - Italy.
We have worked with Applied Measurements for probably the full 23 years! We have always found Peter, Darren, Ollie, and everyone else at Applied Measurements to be extremely friendly, reactive, and professional in their approach. The quality of the instruments and the service is always very good.
Karl Snelling at GDS Instruments, UK.
My confidence in their ability to provide a solution for my custom force measuring requirements has resulted in Applied Measurements being my preferred supplier. I would recommend them to anyone looking for not only force measurements but any standard or bespoke measuring devices that they supply.
Gary Sharpe, Safran Electrical & Power UK Ltd
We have used and supplied thousands of Applied Measurement load cells over the last 18 years and the flawless product performance is matched by excellent technical and commercial support, think force accuracy, think AML
A prominent force measurement company.

Customers and Case Studies

Applied Measurements' customer base is as varied as the range of products that are available and include some very prestigious companies: Airbus UK, British Aerospace, British Gas, Burmah Castrol, Dairy Crest, ESR Technology, Ford Motor Company, GEC, GKN, ICI, Jordan Cereals, Kellogg Company, Lucas Aerospace, McLaren Automotive, NASA Jet Propulsion, Nuclear Electric, Pirelli Cables, Red Bull Technology, Rolls Royce, Safran Electrical & Power UK Ltd and most of the major UK water authorities.

High Accuracy Load Cells for the Gemini Telescopes

The Gemini Observatory on Mauna Kea Applied Measurements were proud to be selected by the Royal Greenwich Observatory as the load cell supplier for the two Gemini Telescopes. This project involved the development of special very high accuracy load cells, which pushed the boundaries of load cell technology to their limits and involved the manufacture of some 750 sensors as part of a £500,000 contract. This was delivered precisely on time and met one hundred per cent the customer's specified requirements.

Sub-Zero Temperature Ice Core Drilling in the Antarctic

We provided the RICE (Roosevelt Island Climate Evolution) Team with modified shear load pin cells which could operate reliably and accurately in the sub-zero temperatures of the Antarctic. The successful drilling of the 763m deep ice core from Antarctica demonstrates beyond doubt the reliability of our products in extreme sub-zero temperatures. Read how Applied Measurements' products performed on the ice.

Creating 1000 Times More Power With Permanently Submersible Load Pins and Pancake Load Cell

Deep Green Submersible Load Pin Application Our expert team of engineers designed and manufactured a fully customised DBEP load pin and DSCC pancake load cell for Minesto's tidal energy application. The sensors had to be fully submersible, lightweight and small enough to fit into their existing underwater kite assembly and control units. Read how Applied Measurements' customised products were used in this green energy application.

Automotive Industry Multi-Channel Weighing System

We designed a multi-channel weighing system to measure the centre of mass of a bus, which is a critical part in vehicle design and engineering for Plaxton (a coach and bus manufacturer). This system was custom designed by our engineers for Plaxton's specific application requirements. Read the full case study or see how we can customise sensors for your project.

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